Promoting Dua Lipa through innovative ways

DL
2 min readDec 20, 2021

DuaLipa.io’s take on promoting a celebrity through crypto currency is as much innovative as it is a clever way to reach a vernacular audience.

With the distribution of 50% of all it’s token to Dua Lipa, we are setting new standards in our approach to music and media. We believe that this model is the future not just for celebrities, but for many businesses seeking to build a wide based audience.

The first step of the process was to use the blockchain to create a digital currency, the DuaLipa.io $DUA token. This is distributed to fans of the celebrity through a Giving program.

The second part is to create a Media/Social platform to monetize the token. Through this platform the social reach and interaction of Dua Lipa could be used to promote future services and products to help her in her career.

This is done through a marketing and airdrop strategy. The marketing strategy is to reach out to the fans directly and reward them for the content and interaction with the brand.

The Airdrop strategy is to reward fans with $DUA tokens for interacting with the DuaLipa.io brand.

Crypto Currency is a new and exciting way to reach a broad and growing audience. We believe that the celebrity cryptocurrency model is the future of media engagement.

We invite you to join us in our journey to promote the most exciting and talented artists of today. For partnership requests and investment opportunities please reach out to our official email, lead.master@dualipa.io

Dua, we love and we cherish you! Thank you for everything you have done so far!

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DL
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The official page of DuaLipa.io website, a token dedicated to help and promote Dua Lipa.